hype(n = noun.communication) ballyhoo, hoopla, plug - blatant or sensational promotion;

   hype(v = verb.communication) - publicize in an exaggerated and often misleading manner;
Sample sentences: Somebody ----s something; Something ----s something

   A throw in which the wrestler lifts his opponent from the ground, swings him to one side, knocks up his nearer thigh from the back with the knee, and throws him on his back. [Webster 1913 Suppl.]

hype, n. & v. sl.
--n.
1 extravagant or intensive publicity promotion.
2 cheating; a trick.
--v.tr.
1 promote (a product) with extravagant publicity.
2 cheat, trick.

hype, n. sl.
1 a drug addict.
2 a hypodermic needle or injection.

Idiom:
hyped up stimulated by or as if by a hypodermic injection.

Etymology:
abbr. of HYPODERMIC

N  publication, public announcement, promulgation, propagation, proclamation, pronunziamento, circulation, indiction, edition, hue and cry, publicity, notoriety, currency, flagrancy, cry, bruit, hype, vox populi, report, the Press, public press, newspaper, journal, gazette, daily, telegraphy, publisher, imprint, circular, circular letter, manifesto, advertisement, ad, placard, bill, affiche, broadside, poster, notice, published, current, in circulation, public, notorious, flagrant, arrant, open, trumpet-tongued, encyclical, encyclic, promulgatory, exoteric, publicly, in open court, with open doors, Int, Oyez!, O yes!, notice!, notice is hereby given, this is to give, these are to give notice, nomina stultorum parietibus haerent, semel emissum volat irrevocabile verbum.