imposture(n = noun.act) impersonation - pretending to be another person;
is a kind of deceit, deception, dissembling, dissimulation

   The act or conduct of an impostor; deception practiced under a false or assumed character; fraud or imposition; cheating. [1913 Webster]
"From new legends
And fill the world with follies and impostures."

imposture, n. the act or an instance of fraudulent deception.

Etymology:
F f. LL impostura (as IMPOST(1))

N  deception, falseness, untruth, imposition, imposture, fraud, deceit, guile, fraudulence, fraudulency, covin, knavery, misrepresentation, bluff, straw-bail, straw bid, spoof, delusion, gullery, juggling, jugglery, slight of hand, legerdemain, prestigiation, prestidigitation, magic, conjuring, conjuration, hocus-pocus, escamoterie, jockeyship, trickery, coggery, chicanery, supercherie, cozenage, circumvention, ingannation, collusion, treachery, practical joke, trick, cheat, wile, blind, feint, plant, bubble, fetch, catch, chicane, juggle, reach, hocus, bite, card sharping, stacked deck, loaded dice, quick shuffle, double dealing, dealing seconds, dealing from the bottom of the deck, artful dodge, swindle, tricks upon travelers, stratagem, confidence trick, fake, hoax, theft, ballot-box stuffing, barney, brace game, bunko game, drop game, gum game, panel game, shell game, thimblerig, skin game, snare, trap, pitfall, decoy, gin, springe, springle, noose, hoot, bait, decoy-duck, tub to the whale, baited trap, guet-a-pens, cobweb, net, meshes, toils, mouse trap, birdlime, dionaea, Venus's flytrap, ambush, trapdoor, sliding panel, false bottom, spring-net, spring net, spring gun, mask, masked battery, mine, flytrap, green goods, panel house, Cornish hug, wolf in sheep's clothing, disguise, disguisement, false colors, masquerade, mummery, borrowed plumes, pattes de velours, mockery, copy, counterfeit, sham, make- believe, forgery, fraud, lie, a delusion a mockery and a snare, hollow mockery, whited sepulcher, painted sepulcher, tinsel, paste, junk jewelry, costume jewelry, false jewelry, synthetic jewels, scagliola, ormolu, German silver, albata, paktong, white metal, Britannia metal, paint, veneer, jerry building, man of straw, illusion, ignis fatuus, mirage, deceived, deceiving, cunning, prestigious, prestigiatory, deceptive, deceptious, deceitful, covinous, delusive, delusory, illusive, illusory, elusive, insidious, ad captandum vulgus, untrue, mock, sham, make-believe, counterfeit, snide, pseudo, spurious, supposititious, so-called, pretended, feigned, trumped up, bogus, scamped, fraudulent, tricky, factitious bastard, surreptitious, illegitimate, contraband, adulterated, sophisticated, unsound, rotten at the core, colorable, disguised, meretricious, tinsel, pinchbeck, plated, catchpenny, Brummagem, artificial, synthetic, ersatz, simulated, under false colors, under the garb of, under cover of, over the left, keep the word of promise to the ear and break it t, fronti nulla fides, ah that deceit should steal such gentle shapes, a quicksand of deceit, decipimur specie recti, falsi crimen, fraus est celare fraudem, lupus in fabula, so smooth, he daubed his vice with show of virtue.