sales event(n = noun.act) cut-rate sale, sale - an occasion (usually brief) for buying at specially reduced prices; "they held a sale to reduce their inventory"; "I got some great bargains at their annual sale"
is a kind of occasion
has particulars: bazaar, fair, boot sale, car boot sale, clearance sale, inventory-clearance sale, closeout, fire sale, fire sale, garage sale, yard sale, going-out-of-business sale, realisation, realization, jumble sale, rummage sale, selloff, white sale

blessed event, chance event, diving event, dramatic event, event, event horizon, event planner, field event, gross sales, happy event, in any event, natural event, net sales, news event, periodic event, recurrent event, sales, sales agreement, sales booth, sales campaign, sales demonstrator, sales department, sales division, sales finance company, sales force, sales incentive, sales outlet, sales pitch, sales promotion, sales rep, sales representative, sales resistance, sales staff, sales talk, sales tax, social event, spacecraft event time, swimming event, three-day event, track event