1.  consumerism(n = noun.cognition) - the theory that an increasing consumption of goods is economically beneficial;
is a kind of economic theory

2.  consumerism(n = noun.act) - a movement advocating greater protection of the interests of consumers;
is a kind of campaign, cause, crusade, drive, effort, movement

consumerism, n. the protection or promotion of consumers' interests in relation to the producer.

Derivative:
consumerist adj. & n.