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Found 1 definition: gimmick.

gimmick top

Pos: Noun
[WORDNET DICTIONARY]

Noun gimmick has 3 senses

1.  gimmick(n = noun.attribute) catch - a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"
is a kind of drawback

2.  gimmick(n = noun.artifact) doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget - something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
is a kind of stuff

3.  gimmick(n = noun.act) device, twist - any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
is a kind of maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
has particulars: mnemonic, fast one, trick


[OXFORD DICTIONARY]

gimmick, n. colloq. a trick or device, esp. to attract attention, publicity, or trade.

Derivative:
gimmickry n. gimmicky adj.

Etymology:
20th-c. US: orig. unkn.