prosopopoeia(n = noun.communication) personification - representing an abstract quality or idea as a person or creature;
is a kind of figure, figure of speech, image, trope

prosopopoeia, n. the rhetorical introduction of a pretended speaker or the personification of an abstract thing.

Etymology:
L f. Gk prosopopoiia f. prosopon person + poieo make

N  metaphor, figure of speech, facon de parler, way of speaking, colloquialism, phrase, figure, trope, metaphor, enallage, catachresis, metonymy, synecdoche, autonomasia, irony, figurativeness, image, imagery, metalepsis, type, anagoge, simile, personification, prosopopoeia, allegory, apologue, parable, fable, allusion, adumbration, application, exaggeration, hyperbole, association, association of ideas (analogy), metaphorical, figurative, catachrestical, typical, tralatitious, parabolic, allegorical, allusive, anagogical, ironical, colloquial, tropical, so to speak, so to say, so to express oneself, as it were, mutato nomine de te fabula narratur.