promotional material(n = noun.communication) packaging, promotion, publicity - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
is a kind of content, message, subject matter, substance
is a part of marketing
has particulars: buildup, pr, public relations, blurb, endorsement, indorsement, ballyhoo, hoopla, hype, plug, pitch, sales pitch, sales talk, ad, advert, advertisement, advertising, advertizement, advertizing, sales promotion

abrasive material, absorbent material, adhesive material, adsorbent material, animal material, bedding material, building material, coloring material, colouring material, combustible material, composite material, contrast material, covering material, create from raw material, fencing material, insulating material, material, material body, material breach, material possession, material resource, material witness, packing material, paving material, photographic material, piece of material, plant material, promotional, promotional expense, radioactive material, raw material, reading material, roofing material, sealing material, semiconducting material, sorbent material, upholstery material, waste material, waste of material, written material