ballyhoo(n = noun.communication) hoopla, hype, plug - blatant or sensational promotion;
is a kind of packaging, promotion, promotional material, publicity
Derived form verb ballyhoo₁

   ballyhoo(v = verb.communication) - advertize noisily or blatantly;
is one way to advertise, advertize, publicise, publicize
Derived form noun ballyhoo₁
Sample sentences: Somebody ----s something; Somebody ----s that CLAUSE

   to advertize or publicize noisily or blatantly. [WordNet 1.5]

   noisy or blatant advertizing or publicity. [WordNet 1.5]

ballyhoo, n.
1 a loud noise or fuss; a confused state or commotion.
2 extravagant or sensational publicity.

Etymology:
19th or 20th c., orig. US (in sense 2): orig. unkn.

ballyhoo artist, ballyhoo man